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@media(min-width:700px){:root{--gutter:45px}.header{padding:32px var(--gutter)}.wordmark{font-size:28px}.header-link{font-size:12px}.hero{height:850px;max-height:1000px;min-height:700px}.hero-content{padding-top:135px;max-width:1400px;margin:auto}.hero-top{font-size:11px;max-width:48%}.hero-top>span:first-child{font-size:14px}h1{font-size:clamp(40px,5.2vw,76px);letter-spacing:-2.5px;max-width:800px;margin-top:65px;line-height:1.12}.hero-final{margin-left:13%;color:var(--red)}.hero-image{width:52%;height:90%;top:10%;right:0;mask-image:linear-gradient(to bottom,#000 0%,#000 85%,transparent 100%)}.hero-image img{object-fit:contain;object-position:center bottom}.hero-copy{top:auto;bottom:160px;max-width:340px;font-size:14px}.hero-topics{left:62%;top:70%;gap:13px;font-size:11px;z-index:4}.hero-topics span{width:max-content;background:#faf9f6cc;padding:2px 7px}.hero .action{bottom:75px;min-width:285px;font-size:13px;padding:16px 22px}.scroll-hint{left:auto;right:var(--gutter);bottom:18px;font-size:9px}.section-wrap{padding:60px var(--gutter)}.eyebrow{font-size:10px;margin-bottom:17px}h2{font-size:clamp(37px,4vw,54px);letter-spacing:-1.6px}.strategy{display:grid;grid-template-columns:1fr 1.2fr;column-gap:7%;row-gap:10px;padding-top:0;padding-bottom:40px;align-items:center}.strategy-copy{grid-column:1;grid-row:1}.strategy-map{grid-column:2;grid-row:1;height:250px;grid-template-columns:165px 1fr}.strategy-options{gap:18px}.strategy-options button{font-size:30px}.strategy-lines{height:208px}.strategy-result{grid-column:2;grid-row:2;padding-left:0;margin-top:4px;max-width:500px}.strategy-steps{font-size:24px}.strategy-steps span{font-size:20px;margin:0 8px}.focus-copy{font-size:13px;max-width:385px}.stories{padding-top:80px;padding-bottom:65px}.section-heading{display:flex;align-items:center;justify-content:space-between;gap:30px;margin-bottom:40px}.section-heading .eyebrow{order:2}.case{max-width:75%}.case+.case{margin-left:25%;margin-top:25px}.case-toggle{grid-template-columns:45px 1fr 22px;gap:20px;padding:28px 0}.case-index{font-size:24px}.case-title{font-size:28px;font-weight:400;letter-spacing:-.9px}.case-result{font-size:14px;line-height:1.6;margin-top:13px;max-width:430px}.case-detail{padding:0 22px 30px 65px;gap:20px;grid-template-columns:1fr}.case-detail p{font-size:14px;max-width:560px}.case-detail h3{font-size:10px}.about{padding-top:40px;padding-bottom:85px;grid-template-columns:1fr 1.25fr;gap:10%;align-items:center}.about-portrait{width:100%;height:450px;margin:0;border-radius:50% 50% 44% 44% /45% 45% 35% 35%;transform:rotate(-7deg)}.about-portrait img{object-position:50% 26%;scale:1.09;rotate:7deg}.about-lead{font-size:16px;line-height:1.7;margin-top:26px;max-width:470px}.about-content blockquote{font-size:27px;max-width:530px;margin:25px 0}.text-toggle{max-width:230px;font-size:12px}.about-full p{font-size:14px}.formats{padding-top:25px;padding-bottom:150px;display:grid;grid-template-columns:1fr 1.25fr;gap:10%}.format-intro h2{font-size:39px}.format-intro .eyebrow{font-size:9px;line-height:1.6}.format-toggle{padding:22px 0}.format-title{font-size:23px}.format-type{font-size:10px}.format-copy{font-size:14px}.contact{padding:35px var(--gutter) 65px}.contact:before{height:160px;top:-80px;transform:rotate(-3deg)}.contact .eyebrow{font-size:10px}.contact h2{font-size:clamp(55px,6.5vw,88px);letter-spacing:-2px;line-height:1.12}.contact-bottom{display:flex;align-items:center;justify-content:space-between;gap:40px;margin-top:30px}.contact-bottom p{font-size:15px;max-width:420px}.action-light{margin-top:0;min-width:280px;font-size:13px}.footer{padding-top:30px;padding-bottom:30px}.footer-brand{font-size:22px}.footer>span,.footer>a{font-size:11px}}
@media(min-width:1150px){:root{--gutter:64px}.hero{height:930px}.hero-copy{left:max(64px,calc((100vw - 1400px)/2 + 64px));bottom:180px}.hero .action{left:max(64px,calc((100vw - 1400px)/2 + 64px));bottom:95px}.hero h1{max-width:830px}.hero-image{width:51%;right:2%}.hero-topics{top:71%;left:66%}.about-portrait{height:510px}.case-detail{grid-template-columns:1fr 1fr}.case-detail>div:last-child{grid-column:1 / -1}.desktop-br{display:block}}
@media(max-width:359px){:root{--gutter:20px}.hero{height:730px}h1{font-size:27px;letter-spacing:-1.2px;margin-top:32px}.hero-image{top:210px;height:490px;width:69%;right:-8%}.hero-copy{font-size:11px;top:355px;max-width:43%}.hero-topics{top:525px;font-size:8px}.hero .action{min-width:245px;font-size:11px}.about{grid-template-columns:60px 1fr;gap:15px}.about-portrait{width:60px;height:90px}h2{font-size:27px}.about-content blockquote{font-size:17px}.strategy-map{grid-template-columns:108px 1fr}.strategy-options button{font-size:21px}.strategy-steps{font-size:15px}.strategy-steps span{margin:0 2px}.case-title{font-size:16px}.contact h2{font-size:34px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.hero-image{transform:none}.motion .reveal{opacity:1;transform:none}.intro{display:none!important}}
/* One continuous canvas: paths may leave its sides without creating sideways scroll. */
body{overflow-x:clip}#main{overflow:clip}.hero{z-index:2}.page-flow{overflow:hidden}
.intro{background:var(--ink);color:var(--paper)}
/* Content hierarchy: concise visible outcomes, short details, no decorative labels. */
:root{--muted:#69656b}.hero-copy{max-width:42%;font-size:13px;line-height:1.55}.hero-copy strong{display:block;font-weight:500;margin-bottom:9px;color:var(--ink)}.hero-copy>span{display:block}.strategy-result{padding-left:22px}.focus-answer{padding:0 0 0 15px;border-left:2px solid var(--red)}.focus-title{font:500 15px/1.4 var(--sans);letter-spacing:-.3px;margin:0}.focus-copy{font-size:13px;line-height:1.6;margin-top:8px;color:var(--muted);min-height:0}.meeting-result{margin-top:22px}.meeting-result>p:last-child{font-size:12px;line-height:1.55;margin-top:10px;color:var(--muted)}.meeting-result strong{color:var(--ink);font-weight:500}.case-grid{display:grid;gap:25px}.case-brief{padding:24px 20px 0;border:1px solid var(--line);border-radius:0 30px 0 0;background:#faf9f6eb;max-width:none}.case-brief+.case-brief{margin:0}.case-topline{display:flex;align-items:baseline;gap:13px;margin-bottom:20px}.case-person{font-size:11px;line-height:1.4;color:var(--muted)}.case-brief .case-index{font-size:17px;line-height:1}.case-brief h3{font:500 19px/1.3 var(--sans);letter-spacing:-.55px}.case-outcome{display:flex;gap:17px;align-items:center;margin:21px 0;padding-bottom:22px;border-bottom:1px solid var(--line)}.case-outcome>strong{font:400 54px/1 var(--serif);color:var(--red);letter-spacing:-3px}.case-outcome>p{font-size:14px;line-height:1.35;color:var(--ink)}.case-outcome>p>span{display:block;font-size:11px;color:var(--muted);margin-top:5px}.case-change{margin:0;display:grid;gap:16px}.case-change>div{display:grid;grid-template-columns:43px 1fr;gap:7px}.case-change dt{font-size:10px;text-transform:uppercase;letter-spacing:.6px;color:var(--muted);padding-top:3px}.case-change dd{font-size:13px;line-height:1.55;margin:0;color:var(--ink)}.case-change>div:last-child dt{color:var(--red)}.case-brief .case-toggle{display:flex;align-items:center;justify-content:space-between;gap:20px;border-top:1px solid var(--line);margin-top:23px;padding:15px 0;font-size:11px;color:var(--red)}.case-brief .case-toggle .plus{margin:0;width:12px}.case-brief .case-toggle .plus:before,.case-brief .case-toggle .plus:after{width:12px}.case-brief .case-detail{display:block;padding:0 0 22px}.case-detail ul{list-style:none;margin:0;padding:0;display:grid;gap:13px}.case-detail li{font-size:13px;line-height:1.55;color:var(--muted);padding-left:12px;position:relative}.case-detail li:before{content:'';width:4px;height:4px;border-radius:50%;background:var(--red);position:absolute;left:0;top:8px}.case-detail li strong{font-weight:500;color:var(--ink)}.case-detail .case-context{font-size:11px;line-height:1.5;color:var(--muted);margin:18px 0 0}.about-lead{font-size:13px}.about-lead strong{font-weight:500}.about-method{font-size:13px;line-height:1.65;margin-top:13px}.about-full p strong{font-weight:500;color:var(--ink)}.format-list .format{padding:18px 0}.format-list .format-type{display:block;margin-bottom:6px}.format-list .format-title{font:500 18px/1.3 var(--sans);letter-spacing:-.3px}.format-summary{font-size:13px;line-height:1.55;color:var(--muted);max-width:370px;margin-top:8px}.section-heading{margin-bottom:24px}.stories{padding-top:40px}.header-link{font-size:11px}
@media(min-width:700px){.hero-copy{font-size:16px;max-width:350px}.hero-copy strong{font-size:18px}.strategy-result{padding-left:0}.focus-title{font-size:18px;max-width:430px}.focus-copy{font-size:14px;max-width:420px}.meeting-result{margin-top:25px}.meeting-result>p:last-child{font-size:13px}.case-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;align-items:start}.case-brief{padding:30px 26px 0;border-top-right-radius:45px;max-width:none}.case-brief+.case-brief{margin-top:45px}.case-person{font-size:12px}.case-brief .case-index{font-size:21px}.case-brief h3{font-size:23px;line-height:1.3}.case-outcome{gap:23px;margin:25px 0;padding-bottom:26px}.case-outcome>strong{font-size:70px}.case-outcome>p{font-size:17px}.case-outcome>p>span{font-size:12px}.case-change{gap:20px}.case-change>div{grid-template-columns:47px 1fr;gap:10px}.case-change dd{font-size:15px;line-height:1.55}.case-change dt{font-size:11px}.case-brief .case-toggle{font-size:12px;padding:18px 0;margin-top:25px}.case-brief .case-detail{padding:0 0 27px}.case-detail li{font-size:14px;max-width:460px}.case-detail .case-context{font-size:12px}.about-lead{font-size:16px}.about-method{font-size:16px;line-height:1.65;margin-top:15px}.format-list .format{padding:22px 0}.format-list .format-title{font-size:23px}.format-summary{font-size:15px;margin-top:9px}.stories{padding-top:80px}.section-heading{margin-bottom:38px}}
@media(max-width:359px){.hero-copy{font-size:12px;top:355px;max-width:42%}.hero-copy strong{font-size:12px}.case-brief{padding:21px 16px 0}.case-brief h3{font-size:18px}.case-change dd{font-size:13px}.case-change>div{grid-template-columns:38px 1fr;gap:5px}.case-outcome>strong{font-size:50px}.focus-title{font-size:14px}}
/* Preserve original photo pixels; the separate alpha mask only removes its background. */
.hero-image img{mask-image:url('assets/portrait-cutout.png');mask-mode:alpha;mask-size:contain;mask-repeat:no-repeat;mask-position:center bottom}
/* The connecting path stays behind readable text. */
.focus-title,.focus-copy,.meeting-result>p{position:relative;z-index:2;background:var(--paper);width:fit-content;max-width:100%}
/* Approved copy: typographic rhythm, full-width reading and clear actions. */
.hero{height:820px}h1{font-size:clamp(27px,7.3vw,34px);line-height:1.18;max-width:100%;letter-spacing:-1.2px}.hero-copy{top:390px;max-width:44%;font-size:12px;line-height:1.6}.hero-copy>span+span{margin-top:12px}.hero .action{min-width:205px;bottom:52px;font-size:14px}.hero-image{top:220px;height:555px;width:64%}.strategy-map{display:block;height:auto;min-height:210px}.strategy-options{display:flex;flex-direction:column;gap:16px;align-items:stretch;width:72%}.strategy-options button{position:relative;font:500 15px/1.45 var(--sans);letter-spacing:-.2px;width:100%;padding:10px 10px 10px 0;min-height:56px;transition:color .3s,translate .4s}.strategy-options button[aria-pressed=true]{translate:5px 0}.strategy-options button[aria-pressed=true]:before{inset:3px -4px}.strategy-lines{position:absolute;inset:0;width:100%;height:100%;z-index:0}.strategy-result{padding-left:0;max-width:100%;margin-top:3px}.focus-answer{padding-left:15px;max-width:470px}.focus-copy{font-size:14px;line-height:1.6;margin:0}.case-person{font-size:11px;line-height:1.5}.case-brief h3{font-size:20px}.case-change>div{grid-template-columns:64px 1fr;gap:10px}.case-change dt{font-size:8px;letter-spacing:.5px;padding-top:4px}.case-change dd{font-size:13px;line-height:1.6}.case-outcome{margin-top:24px}.about{display:grid;grid-template-columns:1fr 90px;gap:22px 16px;align-items:center;padding-top:35px;padding-bottom:50px}.about-heading{grid-column:1;grid-row:1}.about-heading .eyebrow{margin-bottom:13px}.about-heading h2{font-size:31px;line-height:1.25;max-width:220px}.about-portrait{grid-column:2;grid-row:1;margin:0;width:90px;height:125px;border-radius:50%;transform:rotate(-6deg)}.about-content{grid-column:1/-1;grid-row:2}.about-introduction p{font-size:14px;line-height:1.7;margin:0 0 17px}.about-introduction strong{font-weight:500}.about-content blockquote{font-size:21px;line-height:1.4;letter-spacing:-.4px;margin:23px 0}.text-toggle{max-width:100%;font-size:12px}.about-full p{font-size:14px;line-height:1.7}.formats{padding-bottom:45px}.format-intro h2{font-size:29px}.format-list .format{position:relative;padding:24px 0}.format-number{font:400 14px/1 var(--serif);color:var(--red);display:block;margin-bottom:15px}.format-list .format-title{font-size:21px;line-height:1.35;letter-spacing:-.6px;font-weight:500;margin:0;max-width:430px}.format-description{font-size:14px;line-height:1.65;color:var(--muted);margin:14px 0 19px;max-width:535px}.format-book{display:flex;align-items:center;justify-content:space-between;gap:15px;font-size:12px;color:var(--red);padding:8px 0;min-height:44px;max-width:100%}.format-book>span:first-child{border-bottom:1px solid #af1c3540;padding-bottom:3px;transition:border-color .3s}.format-book:hover>span:first-child{border-color:var(--red)}.format-book>span:last-child{font-size:22px;flex-shrink:0}.format-support{background:linear-gradient(110deg,#af1c3505,transparent 80%)}.support-toggle{border:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:none;display:flex;align-items:center;justify-content:space-between;gap:15px;width:100%;padding:15px 0;font-size:12px;min-height:48px;text-align:left}.support-toggle .plus{margin:0}.support-steps{list-style:none;margin:0;padding:26px 0 8px;counter-reset:step;display:grid;gap:23px}.support-steps li{position:relative;padding-left:28px;counter-increment:step}.support-steps li:before{content:counter(step);position:absolute;left:0;top:2px;color:var(--red);font:400 15px/1 var(--serif)}.support-steps li:not(:last-child):after{content:'';position:absolute;left:5px;top:25px;bottom:-15px;border-left:1px solid var(--line)}.support-steps h4{font:500 14px/1.4 var(--sans);margin:0 0 7px;letter-spacing:-.2px}.support-steps p{font-size:13px;line-height:1.65;color:var(--muted);max-width:500px}.faq{padding-top:25px;padding-bottom:100px}.faq-heading{margin-bottom:24px}.faq-item{border-top:1px solid var(--line)}.faq-item:last-child{border-bottom:1px solid var(--line)}.faq-item h3{margin:0;font:inherit}.faq-toggle{display:flex;align-items:flex-start;justify-content:space-between;gap:18px;width:100%;padding:19px 0;border:0;background:none;text-align:left;font-size:15px;line-height:1.45;letter-spacing:-.2px}.faq-toggle .plus{margin-top:4px}.faq-answer{font-size:14px;line-height:1.7;color:var(--muted);padding:0 22px 22px 0;max-width:700px}.contact h2{font-size:34px;line-height:1.2;letter-spacing:-1.2px}.contact-bottom p{font-size:14px}.contact .action{font-size:14px}.header-link{font-size:12px}
@media(min-width:700px){.hero{height:900px}h1{font-size:clamp(38px,4.5vw,65px);line-height:1.13;max-width:850px}.hero h1{max-width:850px}.hero-copy{top:auto;bottom:170px;max-width:390px;font-size:15px;line-height:1.65}.hero-copy>span+span{margin-top:10px}.hero-image{height:90%;top:10%;width:50%}.hero .action{bottom:78px;min-width:235px;font-size:14px}.strategy-map{height:auto;min-height:265px;grid-template-columns:none;align-self:stretch;display:flex;align-items:center}.strategy-options{width:71%;gap:15px}.strategy-options button{font-size:18px;min-height:69px;padding:12px 16px 12px 0;line-height:1.45;letter-spacing:-.4px}.strategy-result{margin-top:15px;padding-left:0}.focus-copy{font-size:16px;max-width:460px;line-height:1.6}.case-person{font-size:12px}.case-brief h3{font-size:25px;line-height:1.3}.case-change>div{grid-template-columns:73px 1fr;gap:12px}.case-change dt{font-size:9px}.case-change dd{font-size:15px}.about{grid-template-columns:.95fr 1.25fr;grid-template-rows:auto 1fr;gap:22px 10%;align-items:start;padding-top:50px;padding-bottom:75px}.about-heading{grid-column:2;grid-row:1}.about-heading h2{font-size:46px;max-width:none}.about-portrait{grid-column:1;grid-row:1/3;width:100%;height:510px;border-radius:50% 50% 44% 44% /45% 45% 35% 35%;margin-top:16px}.about-content{grid-column:2;grid-row:2}.about-introduction p{font-size:16px;line-height:1.75;margin-bottom:20px}.about-content blockquote{font-size:27px;line-height:1.4;margin:25px 0}.text-toggle{max-width:300px;font-size:13px}.about-full p{font-size:15px}.formats{padding-top:30px;padding-bottom:80px}.format-intro h2{font-size:40px}.format-list .format{padding:29px 0}.format-number{font-size:17px;margin-bottom:18px}.format-list .format-title{font-size:27px;line-height:1.35}.format-description{font-size:16px;margin:17px 0 17px;line-height:1.7}.format-book{font-size:14px;padding:12px 0;max-width:480px}.support-toggle{font-size:14px;padding:19px 0}.support-steps{gap:26px;padding-top:30px}.support-steps li{padding-left:35px}.support-steps li:before{font-size:18px}.support-steps h4{font-size:16px}.support-steps p{font-size:15px}.faq{display:grid;grid-template-columns:1fr 1.25fr;gap:10%;padding-top:25px;padding-bottom:150px}.faq-heading{margin:0}.faq-heading h2{font-size:46px}.faq-toggle{font-size:18px;padding:23px 0;line-height:1.5}.faq-answer{font-size:16px;line-height:1.7;padding-bottom:25px}.contact h2{font-size:clamp(48px,5.5vw,76px);line-height:1.2;letter-spacing:-2px}.contact-bottom p{font-size:16px}.contact .action{font-size:15px}.header-link{font-size:13px}}
@media(min-width:1150px){.hero{height:980px}.hero .action{bottom:95px}.hero-copy{bottom:180px;max-width:400px}.hero h1{font-size:64px;max-width:900px}.hero-image{right:0;width:49%;height:90%;top:10%}.strategy-options button{font-size:20px}.about-portrait{height:560px}.case-brief h3{font-size:26px}}
@media(max-width:359px){.hero{height:800px}h1{font-size:25px;line-height:1.2;letter-spacing:-1px}.hero-copy{top:365px;max-width:44%;font-size:11.5px;line-height:1.6}.hero-image{top:232px;height:500px;width:67%;right:-6%}.hero .action{min-width:190px;font-size:13px;bottom:46px}.strategy-options{width:74%}.strategy-options button{font-size:14px;line-height:1.45;min-height:58px}.focus-copy{font-size:13px}.case-brief h3{font-size:18px}.case-change>div{grid-template-columns:57px 1fr;gap:8px}.case-change dd{font-size:13px}.case-change dt{font-size:8px}.about{grid-template-columns:1fr 75px;gap:20px 12px}.about-portrait{width:75px;height:110px}.about-heading h2{font-size:28px}.about-introduction p{font-size:14px}.format-list .format-title{font-size:20px}.format-description{font-size:14px}.format-book{font-size:11.5px;gap:8px}.faq-toggle{font-size:14px}.contact h2{font-size:29px}}
/* Motion belongs to the structure: travelling strokes on branches and edges. */
.hero-graphic{position:absolute;inset:0;width:100%;height:100%;z-index:-1;overflow:hidden;pointer-events:none}.hero-graphic path{fill:none;stroke:var(--red);vector-effect:non-scaling-stroke}.hero-arc{stroke-width:.8;opacity:.13}.hero-runner{stroke-width:1.1;stroke-linecap:round;stroke-dasharray:34 966;animation:edge-travel 13s linear infinite;animation-play-state:paused;opacity:.65}.is-inview .hero-runner{animation-play-state:running}.strategy-lines .strategy-signal{fill:none;stroke:var(--red);stroke-width:1.5;stroke-linecap:round;stroke-dasharray:14 114;opacity:.85;animation:signal-travel 3.8s linear infinite;animation-play-state:paused;vector-effect:non-scaling-stroke}.strategy-map.is-inview .strategy-signal{animation-play-state:running}.strategy-lines path.selected{opacity:.25}.focus-answer{border-left-color:#af1c3545}.case-grid.case-carousel{display:block;position:relative}.case-switcher{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:20px}.case-tabs{display:flex;align-items:center;gap:17px}.case-tabs button{padding:10px 0;border:0;border-bottom:1px solid transparent;background:none;font:400 12px/1.3 var(--sans);color:var(--muted);min-height:42px}.case-tabs button[aria-selected=true]{color:var(--red);border-bottom-color:var(--red)}.case-controls{display:flex;align-items:center;gap:7px}.case-counter{font-size:10px;color:var(--muted);margin-right:3px;white-space:nowrap}.case-controls button{display:flex;align-items:center;justify-content:center;background:none;color:var(--red);border:1px solid var(--line);border-radius:50%;width:35px;height:35px;padding:0;font:400 21px/1 var(--sans);transition:background .25s,border-color .25s}.case-controls button:hover{background:#af1c3508;border-color:#af1c3540}.case-controls button:disabled,.case-tabs button:disabled{cursor:default}.case-window{position:relative;touch-action:pan-y pinch-zoom}.case-window.is-switching{overflow:hidden}.case-slide{position:relative;max-width:none!important;margin:0!important;border-color:transparent;background:var(--paper);isolation:isolate}.case-slide[hidden]{display:none!important}.case-slide.is-leaving{position:absolute;inset:0 auto auto 0;width:100%;pointer-events:none}.case-slide>*:not(.case-outline){position:relative;z-index:1}.case-outline{position:absolute;inset:0;width:100%;height:100%;overflow:visible;pointer-events:none;z-index:0}.case-outline path{fill:none;vector-effect:non-scaling-stroke;stroke-linecap:round;stroke-linejoin:round}.edge-base{stroke:var(--line);stroke-width:1}.edge-runner{stroke:var(--red);stroke-width:1.25;stroke-dasharray:60 940;opacity:.75;animation:edge-travel 14s linear infinite;animation-play-state:paused}.edge-runner.edge-echo{stroke-dasharray:22 978;opacity:.42;animation-delay:-7s}.case-carousel.is-inview .edge-runner{animation-play-state:running}.case-slide .case-outcome{overflow:hidden}.format-support:after{content:'';position:absolute;top:-1px;left:0;width:36px;height:1px;background:var(--red);animation:rule-travel 12s ease-in-out infinite;animation-play-state:paused;opacity:0}.format-support.is-inview:after{animation-play-state:running}@keyframes edge-travel{from{stroke-dashoffset:0}to{stroke-dashoffset:-1000}}@keyframes signal-travel{from{stroke-dashoffset:14}to{stroke-dashoffset:-114}}@keyframes rule-travel{0%{left:0;opacity:0}12%{opacity:.55}85%{opacity:.55}100%{left:calc(100% - 36px);opacity:0}}
@media(min-width:700px){.case-switcher{margin-bottom:30px}.case-tabs{gap:30px}.case-tabs button{font-size:15px;min-height:48px}.case-controls{gap:12px}.case-counter{font-size:12px;margin-right:10px}.case-controls button{width:43px;height:43px;font-size:25px}.case-slide{display:grid;grid-template-columns:1fr .9fr;column-gap:6%;padding:38px 34px 0}.case-slide .case-topline{grid-column:1;grid-row:1;margin-bottom:20px}.case-slide h3{grid-column:1;grid-row:2;font-size:28px;line-height:1.35;max-width:570px}.case-slide .case-outcome{grid-column:2;grid-row:1/3;align-self:center;gap:24px;border:0;border-left:1px solid var(--line);padding:0 0 0 34px;margin:0}.case-slide .case-outcome>strong{font-size:94px;letter-spacing:-5px}.case-slide .case-outcome>p{font-size:18px;line-height:1.4}.case-slide .case-outcome>p>span{font-size:12px;max-width:180px}.case-slide .case-change{grid-column:1/-1;grid-row:3;display:grid;grid-template-columns:1fr 1fr;column-gap:40px;margin-top:33px;padding-top:25px;border-top:1px solid var(--line)}.case-slide .case-change>div{display:block}.case-slide .case-change dt{font-size:10px;margin-bottom:10px;padding:0}.case-slide .case-change dd{font-size:16px;line-height:1.6}.case-slide .case-toggle{grid-column:1/-1;grid-row:4;margin-top:27px;font-size:13px}.case-slide>.accordion-panel{grid-column:1/-1;grid-row:5}.case-slide .case-detail ul{grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.case-slide .case-detail li{font-size:14px;line-height:1.65}.case-slide .case-context{grid-column:1/-1}}
@media(min-width:1150px){.case-slide{padding:42px 44px 0;column-gap:9%}.case-slide h3{font-size:31px}.case-slide .case-outcome>strong{font-size:108px}}
@media(max-width:359px){.case-tabs{gap:12px}.case-tabs button{font-size:11px}.case-controls{gap:5px}.case-controls button{width:31px;height:31px;font-size:20px}.case-counter{font-size:9px;margin-right:1px}}
@media(prefers-reduced-motion:reduce){.hero-runner,.strategy-signal,.edge-runner,.format-support:after{display:none!important}.case-window{scroll-behavior:auto}}
.case-window.is-switching{pointer-events:none}
/* Directed reading path: solid strokes grow only as the reader scrolls. */
.hero-runner,.edge-echo,.format-support:after{display:none!important}.hero-arc{opacity:.09}.strategy-lines .strategy-signal{animation:none!important;stroke-dasharray:100 100;stroke-dashoffset:100;stroke-width:1.25;opacity:.85}.case-outline .edge-runner{animation:none!important;stroke-width:1.2;opacity:.6;stroke-linecap:round}.journey-flow{position:absolute;top:0;left:0;width:100%;height:100%;overflow:hidden;pointer-events:none;z-index:3;color:var(--red)}.journey-flow path{fill:none;stroke:currentColor;vector-effect:non-scaling-stroke;stroke-linecap:round;stroke-linejoin:round}.journey-guide{stroke-width:.75;opacity:.09}.journey-ink{stroke-width:1;opacity:.55}.journey-arrow{stroke-width:1;opacity:0}.journey-connection.is-complete .journey-ink{opacity:.18}.journey-connection.is-light{color:var(--paper)}.journey-connection.is-light .journey-guide{opacity:.14}.journey-connection.is-light .journey-ink{opacity:.65}.journey-connection.is-light.is-complete .journey-ink{opacity:.3}
@media(prefers-reduced-motion:reduce){.journey-arrow{display:none}.case-outline .edge-runner{display:none}}
/* A clear choice of situation, a result-led case switcher and distinct service cards. */
.hero-final{margin-left:0}.route-origin{width:1px;height:1px;bottom:16px}.strategy{padding-top:28px;gap:24px}.strategy-options{gap:0;width:78%}.strategy-options button{padding:17px 16px 17px 0;border-bottom:1px solid var(--line);font-size:17px;font-weight:400;line-height:1.4;min-height:84px}.strategy-options button:first-child{border-top:1px solid var(--line)}.strategy-options button[aria-pressed=true]{translate:0;color:var(--red)}.strategy-options button[aria-pressed=true]:before{display:none}.strategy-options button[aria-pressed=true]{font-weight:500}.focus-answer{border-left:0;padding:0}.strategy-result{margin-top:0;padding:16px 20px;background:#eeeae77a;border-radius:0 20px 0 0}.focus-copy{background:none;color:var(--ink);font-size:14px;line-height:1.6}.case-switcher{display:grid;grid-template-columns:1fr;gap:12px}.case-tabs{justify-content:space-between;gap:10px;border-bottom:1px solid var(--line)}.case-tabs button{display:flex;gap:7px;font-size:11px;align-items:center;min-height:48px;white-space:nowrap;margin-bottom:-1px}.case-tabs button span{font-size:9px;color:var(--muted)}.case-controls{justify-self:end}.case-counter{margin-right:8px}.case-slide .case-topline .case-index{display:none}.case-outcome-text>strong{font:400 31px/1.1 var(--serif)!important;letter-spacing:-1px!important}.formats{display:block;padding-top:45px}.format-intro{margin-bottom:27px}.format-list{display:grid;gap:18px}.format-list .format{border:1px solid #dcd7d7;padding:26px 22px 22px;border-radius:0 30px 0 0;background:#ffffff80;display:flex;flex-direction:column;align-items:flex-start}.format-number{display:none}.format-purpose{font:400 11px/1.5 var(--sans);color:var(--red);margin-bottom:14px}.format-list .format-title{font-size:23px;line-height:1.25;max-width:100%;letter-spacing:-.6px}.format-description{font-size:14px;line-height:1.65;margin:17px 0 24px}.format-book{margin-top:auto;display:flex;justify-content:space-between;align-items:center;width:100%;max-width:none;min-height:50px;padding:12px 16px;border:1px solid var(--red);background:transparent;color:var(--red);font-size:14px;transition:background .25s,color .25s}.format-book>span:first-child{padding:0;border:0}.format-book>span:last-child{font-size:23px;line-height:1}.format-book:hover{background:var(--red);color:var(--paper)}.format-list .format-support{background:#eeeae8;border:0;padding:28px 22px}.format-support .format-book{background:var(--red);color:var(--paper)}.format-support .format-book:hover{background:#8c172b}.support-process{width:100%;margin:0 0 25px;border-top:1px solid #d5cece;padding-top:24px}.process-heading{font:500 15px/1.4 var(--sans);margin:0 0 22px}.support-steps{gap:20px;padding:0;display:grid}.support-steps li{padding-left:30px}.support-steps h4{font-size:14px;margin-bottom:5px}.support-steps p{font-size:13px;line-height:1.55;margin:0}.support-steps li:before{font-family:var(--sans);font-size:12px;top:4px}.support-steps li:not(:last-child):after{bottom:-12px}.format-support .format-description{margin-bottom:24px}
@media(min-width:700px){.strategy-options button{font-size:22px;min-height:110px;padding:22px 20px 22px 0}.strategy-result{padding:22px 26px;max-width:500px}.focus-copy{font-size:16px}.case-switcher{display:flex;gap:30px}.case-tabs{gap:32px;justify-content:flex-start;border:0}.case-tabs button{font-size:15px;gap:10px}.case-tabs button span{font-size:11px}.case-outcome-text>strong{font-size:44px!important}.format-intro{margin-bottom:38px}.format-list{grid-template-columns:1fr 1fr;gap:24px}.format-list .format{padding:34px 32px 30px;min-height:340px}.format-list .format-title{font-size:29px}.format-purpose{font-size:13px;margin-bottom:18px}.format-description{font-size:16px;max-width:600px;margin-bottom:30px}.format-book{font-size:15px;min-height:54px;padding:13px 20px}.format-list .format-support{grid-column:1/-1;padding:38px 36px;display:grid;grid-template-columns:1fr 1.15fr;column-gap:8%;min-height:0}.format-support .format-purpose,.format-support .format-title,.format-support .format-description,.format-support .format-book{grid-column:1}.format-support .format-purpose{grid-row:1}.format-support .format-title{grid-row:2}.format-support .format-description{grid-row:3}.format-support .format-book{grid-row:4;align-self:end;max-width:280px}.format-support .support-process{grid-column:2;grid-row:1/5;border:0;border-left:1px solid #d5cece;padding:0 0 0 30px;margin:0}.support-steps{gap:22px}.support-steps h4{font-size:15px}.support-steps p{font-size:14px}.process-heading{font-size:17px}}
@media(max-width:359px){.case-tabs{gap:7px}.case-tabs button{font-size:10px;gap:4px}.case-tabs button span{font-size:8px}.format-list .format,.format-list .format-support{padding-left:18px;padding-right:18px}.strategy-options button{font-size:15px}.format-list .format-title{font-size:21px}}

/* Portrait composition: preserve the full chest-up crop and give the face breathing room. */
.hero-image{top:335px;right:-1%;width:59%;height:405px;mask-image:linear-gradient(to bottom,#000 0%,#000 74%,transparent 100%)}
.hero-image img{object-fit:contain;object-position:center bottom;mask-image:none;filter:saturate(.75)}
.hero-copy{max-width:39%}
.about-portrait img{filter:grayscale(1);object-position:50% 28%;object-fit:cover}
@media(min-width:700px){.hero-image{top:225px;right:2%;width:46%;height:600px}.hero-image img{object-position:center bottom}.hero-copy{max-width:390px}}
@media(min-width:1150px){.hero-image{top:230px;right:3%;width:44%;height:640px}.hero-copy{max-width:400px}}
@media(max-width:359px){.hero-image{top:340px;right:-1%;width:59%;height:350px}.hero-copy{max-width:39%}}
/* Keep the image scale independent from the narrow mobile column. */
.hero-image{top:390px;height:335px;mask-image:linear-gradient(to bottom,#000 0%,#000 82%,transparent 100%)}
.hero-image img{position:absolute;left:50%;width:auto;max-width:none;height:100%;transform:translateX(-50%);object-fit:contain}
@media(min-width:700px){.hero-image{top:225px;height:560px}.hero-image img{height:100%}}
@media(min-width:1150px){.hero-image{top:235px;height:600px}}
@media(max-width:359px){.hero-image{top:380px;height:305px}}
@media(max-width:699px){.hero-image{mask-image:linear-gradient(to right,transparent,#000 12%),linear-gradient(to bottom,#000 0%,#000 82%,transparent 100%);mask-composite:intersect}}

/* More of the person, with a lower placement; editorial photo instead of an oval. */
.hero{height:920px}.hero-image{top:365px;right:-2%;width:59%;height:495px;mask-image:linear-gradient(to bottom,#000 0%,#000 88%,transparent 100%)}.hero-image img{height:100%;width:auto;object-position:center bottom}.hero .action{bottom:42px}
.about{grid-template-columns:1fr;gap:24px}.about-heading{grid-column:1;grid-row:1}.about-heading h2{max-width:none}.about-portrait{grid-column:1;grid-row:2;width:82%;height:350px;margin:0 0 0 auto;border-radius:0;transform:none;overflow:hidden;mask-image:linear-gradient(to bottom,#000 0%,#000 88%,transparent 100%)}.about-portrait img{object-position:50% 27%;object-fit:cover}.about-content{grid-column:1;grid-row:3}
@media(min-width:700px){.hero{height:980px}.hero-image{top:290px;right:5%;width:42%;height:630px}.hero .action{bottom:78px}.about{grid-template-columns:.95fr 1.25fr;grid-template-rows:auto 1fr;gap:22px 10%}.about-heading{grid-column:2;grid-row:1}.about-portrait{grid-column:1;grid-row:1/3;width:100%;height:570px;margin:0;transform:none;border-radius:0}.about-content{grid-column:2;grid-row:2}}
@media(min-width:1150px){.hero{height:1050px}.hero-image{top:300px;height:690px;right:6%}.hero .action{bottom:90px}}
@media(max-width:359px){.hero{height:880px}.hero-image{top:365px;height:455px;width:60%;right:-3%}.hero .action{bottom:40px}.about-portrait{height:310px;width:88%}}

/* Portrait colour follows its position in the viewport, including on touch screens. */
.about-portrait img{filter:grayscale(var(--portrait-gray,1));transition:filter .3s ease}
@media(prefers-reduced-motion:reduce){.about-portrait img{transition:none}}